Celebrities get all kind of free stuff. What a way to push your product, in the hands of a celeb. Prior to award shows, gifting suites are shopping sprees for celebs, but it's free stuff. Of course the celeb is photographed in the suite and hopefully pushing your product in a photo.
getty
Garcelle can spruce up the hair at the Wella platform, and off to the award show, how lovely.
Piaget and Jameson sponsor the Independent Spirit Awards. As a third-year Premier Sponsor, Jameson Irish Whiskey welcomed guests on the red carpet, as well as at their Jameson Backstage Lounge. Jameson, a proud supporter of Film Independent, also provides $40,000 "FIND Your Audience" grant to aspiring film-makers.
Mr. Macy looks like he is a method actor, still in the role of Frank Gallagher from Showtime's 'Shameless'
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